WBIZ vs WATI
Support-led inbox and CRM, priced from ~₹2,199 or $49 a month with a 7-day trial.
Read the full comparisonBenchmarked Feature by Feature
Against Every Major Rival.
Same Meta Cloud API underneath, very different platforms on top. This is the full feature-by-feature benchmark: 89 capabilities across fifteen categories, with the pricing snapshot that explains why the cheapest entry tier is rarely the cheapest invoice.
✓ means available— means not available or not advertisedMeta fees apply on every platform
Explore more
The rest of the platform
WBIZ vs Interakt
Shopify and D2C focus, priced from ~₹2,799 a month with a 14-day trial.
Read the full comparisonWBIZ vs AiSensy
Ad and broadcast focus, priced from ~₹1,500 a month with a limited trial.
Read the full comparisonWBIZ vs Gallabox
No-code chatbots and a shared inbox aimed at Indian SMBs.
Read the full comparisonWBIZ vs Kwiqreply
A lean WhatsApp CRM and inbox for small teams.
Read the full comparisonWBIZ vs Salesmax
Sales and admissions outreach on WhatsApp.
Read the full comparisonWBIZ vs Infobip
Enterprise omnichannel CPaaS with WhatsApp among many channels.
Read the full comparisonThe short version
Eight things you only get
on WBIZ.
Zero markup on Meta fees
Meta bills you at cost. Every rival either caps free conversations then charges, or adds a per-message margin.
A free plan with no expiry
Shared inbox, contacts and templates at no cost, instead of a 7 or 14 day trial.
Live Meta rate card and projected bill
Real per-conversation cost and a spend forecast inside the dashboard. Nobody else shows this.
Native WhatsApp voice calling
Real WebRTC calls in the inbox with a live call card and threaded history, not a PBX wrapper.
Meta-hosted AI agent with handover
Meta’s own agent on your number, configured from WBIZ, with take-over and return-to-AI.
Per-conversation SLAs
A deadline on each chat with breach alerts before you miss it.
Reply-aware follow-up drips
Automatic nudges that read delivery and replies, with frequency caps and stop-keyword handling.
Developer API on the plan
Documented REST API, scoped keys, an embedded playground and signed webhooks with replay.
Pricing snapshot
What each platform charges,
before Meta’s fees.
Publicly listed 2026 platform fees. Tier names and currency are as advertised by each provider.
What you payWBIZWATIInteraktAiSensy
Entry / monthOne flat plan (free tier)~₹2,199 / $49 (Growth)~₹2,799 (Growth)~₹1,500 (Basic)
Mid tier / monthIncluded in one plan~$99 (Pro)~₹3,799 (Advanced)~₹3,200 (Pro)
Top tier / monthIncluded in one plan~$279 (Business)CustomCustom (Enterprise)
Free plan (no expiry)YesNo, 7-day trialNo, 14-day trialLimited, 14-day trial
Markup on Meta feesNone, at costLimits, then chargesMarkup per messageLimits, then charges
Team seats includedMultiple3 to 5 (Growth)Unlimited agents1 owner + 5 agents
Native voice callingYes (WebRTC)NoNoNo
Best fitAll-in-one at flat costSupport / CRM inboxShopify / D2CAd and broadcast
Read it as: WBIZ is one flat plan with a real free tier and zero markup. The others start lower on paper, then add per-message costs or conversation caps and unlock features tier by tier.
The full benchmark,
89 rows, 15 categories.
Every row below is checkable in the product. Competitor entries are indicative, from each provider’s public 2026 pages.
FeatureWBIZWATIInteraktAiSensy
Pricing and billing
Platform fee modelOne flat planFrom ~₹2,199/$49From ~₹2,799From ~₹1,500
Free plan, no time limitTrial onlyTrial onlyLimited / trial
Free trial✓ (free plan)7 days14 days14 days
Per-message markup over MetaNone, at costLimits, then chargesMarkup per msgLimits, then charges
Live Meta rate card in-app———
Projected monthly bill in-app———
Discount coupon codes———
Multi-interval discountsAnnual onlyAnnual onlyAnnual only
Razorpay checkout + GST invoicesLimited
Platform and global
Multi-tenant workspacesAdd-onLimitedLimited
Multiple numbers per loginHigher tiersHigher tiersHigher tiers
Meta embedded signup, official
Roles and permissionsHigher tiersLimitedHigher tiers
Real-time updates everywhere (SSE)PartialPartialPartial
Always-on activity audit logLimitedLimitedLimited
Meta account-events feedLimitedLimitedLimited
Browser push notificationsApp onlyApp onlyApp only
Inbox and conversations
Shared team inbox
Per-conversation SLA with breach alerts———
Auto assignment rulesLimitedLimited
In-browser voice note recorder———
Request location or contact card———
Private notes and quick replies
Automation and AI
No-code chatbot builderLimitedLimited
Trigger typesUp to 12FewerFewerFewer
Action typesUp to 14FewerFewerFewer
Dynamic list from live API———
SSRF-guarded HTTP calls———
Version snapshots, safe live edits———
Meta-hosted AI agent with handover———
Create bot with AI prompt———
Campaigns and templates
Bulk template campaigns
Seven-state delivery funnelLimitedLimitedLimited
Per-recipient media via ZIP———
Reply-aware follow-up drip———
Frequency caps and best-time send———
Marketing retry queue———
Pre-submit template test harness———
OTP, voice-call and Flow buttonsPartialPartialPartial
Flows, lead tools and CRM
Visual WhatsApp Flows builderHigher tiers—Higher tiers
Real Flow JSON, no lock-in———
Per-account RSA/AES Flow encryption———
Hosted lead form + iframe embedLimitedLimitedLimited
Digital business cards———
Business-card scanner to contact———
Rule-based segmentsHigher tiersLimitedLimited
Open custom-field schemaLimitedLimitedLimited
Analytics and developer platform
Delivery and funnel analytics
Flow analytics———
Cost analytics against Meta rates———
Documented REST API on the planHigher tiersHigher tiersHigher tiers
Scoped API keys, reveal-once secrets———
Embedded API playground———
HMAC-signed webhooksLimitedLimitedLimited
Retry, dead-letter queue and replay———
Voice calling
Native WhatsApp voice calling———
Inbound ringing via push———
Outbound dial-out from agent UI———
Meta call permission request———
Call history in the conversation thread———
Live chat extras
Bulk conversation actionsLimitedLimitedLimited
Conversation labels and filtersLimited
Global search across contacts and chatsLimitedLimitedLimited
Chat assignment audit trail———
Content and media
Quick-replies library
Interactive message builder
Media library with storage quota
Multi-language template variantsLimitedLimitedLimited
Insights
Agent and team performance reportsLimitedLimited
Analytics available over the API———
Analytics streamed via webhooks———
Export reports to CSVLimitedLimited
WhatsApp hub
Number health and quality ratingLimitedLimitedLimited
Business profile management
Green tick verification support
Consent, export and deletion toolingLimitedLimitedLimited
Lead tools
Hosted lead form pageLimitedLimitedLimited
Iframe embed widgetLimitedLimitedLimited
Webhook per form submission———
Instant WhatsApp reply on submitLimitedLimitedLimited
Click to WhatsApp ads support
Extra modules
Marketing retry queue———
Notifications centreLimitedLimitedLimited
Meta account-events feedLimitedLimitedLimited
Referral program with payouts——Partner only
Platform admin controls———
Support and onboarding
Founder-led onboarding———
Free migration from another platformLimitedLimitedLimited
Security questionnaire and DPA on requestLimitedLimitedLimited
Verify current competitor terms directly with each provider before quoting. Meta’s per-conversation fees apply on all platforms and are billed by Meta.
Comparison FAQ
How to read a WhatsApp platform comparison
The traps are almost always in the billing model, not the feature list.
Because the platform fee is only half the invoice. If a platform caps free conversations then charges, or adds a per-message margin over Meta, the volume decides your cost, not the sticker price.
Yes. It is set by Meta per country and template category. Any difference between platforms comes from what they add on top.
It reflects each provider’s publicly listed 2026 pricing and feature tiers. Those change often, so verify before you decide.
Yes. Connecting through Meta’s embedded signup keeps your number and approved templates. We rebuild automations and segments with you at no cost.
We do not sell a grey-market route to WhatsApp, and AI agent availability depends on Meta allowlisting your number. We would rather say that upfront than after you sign.
Compare on your own numbers
Send us your monthly volume and current invoice. We will show you the same workload on WBIZ, Meta fees and all.