Notes on WhatsApp,
from the team building on it.

Practical writing on running WhatsApp as a real business channel: the API, campaigns, automation and staying inside policy.

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Practical notes, one place.

Filter the latest guides by topic. Clear advice for teams running WhatsApp as a real business channel.

Three WhatsApp products, three very different jobs. Here is how to tell which one your business actually needs.

The green tick is Meta's official verified badge. Here is who qualifies, how the review works, and how to improve your odds.

Opt-in the right way, pick the right template category, and run campaigns that get read instead of blocked.

The Business app broadcast list is not real bulk messaging. Here is how to send at scale on the official API without getting flagged.

From auto replies to full journeys, here is what you can automate on WhatsApp and how to set it up without losing the human touch.

You do not need a developer to launch a useful WhatsApp chatbot. Here is a no-code path from plan to live.

What the WhatsApp Business API is, how it differs from the app, what it costs, and how to get your number connected.

WhatsApp moved to per-message pricing. Here is how the categories work, what is free, and how to keep your bill down.

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