Understand the criteria
Notability, press coverage, a verified presence and a consistent brand across channels.
The Green Tick Is Earned,
Not Purchased.
Nobody can sell you a green tick. Meta grants official business account status on notability and brand signals. What you can do is prepare properly, apply once you qualify, and stop wasting money on people who promise it.
No one can guarantee itNotability drivenFree readiness checkerApplied through Meta
Check before you apply
A free checker scores six weighted signals and tells you what is missing.
Avoid the scams
Any provider promising a guaranteed tick for a fee is selling something they do not control.
What Meta looks at
Signals that make a brand notable
Meta assesses whether your business is notable: coverage in credible publications you did not pay for, an established web presence, consistent naming across channels, and a legitimate business verification.
A display name that matches your legal or trading name, a live website with the same brand, and Business Manager verification are the groundwork. Press coverage is usually the deciding factor.
- Business verification completed in Meta Business Manager
- Display name consistent with your brand and website
- Independent press coverage, not paid placements
- An established, indexed web presence
Readiness score75% ready
SignalState
Business verifiedyes
Name consistencyyes
Press coveragethin
Web presencestrong
Improve press coverage before applying6 signals
How it works
From zero to live,
in four steps.
01Verify your businessComplete Business Manager verification with real documents.
02Align your brandSame name, same logo, same story across web and social.
03Earn coverageIndependent articles in credible publications.
04Apply through MetaSubmit from Business Manager and wait for the decision.
What is inside,
in detail.
Business verification
Documents and details matching your legal entity.
Display name rules
What Meta accepts and what gets rejected.
Notability signals
Press, search presence and brand consistency.
Common rejections
Paid placements, mismatched names, thin web presence.
Reapplying
What to change before a second attempt.
Free checker
Score your readiness against six weighted signals.
Where rivals say no
The same feature,
across four platforms.
FeatureThe truthWhat some providers claim
Green tick can be guaranteedNo, Meta decides“Guaranteed in 7 days”
Green tick can be boughtNo“Pay for fast track”
A provider improves your oddsOnly through good preparation“We have inside access”
Notability matters mostRarely mentioned
You apply through Meta“We apply for you”
Competitor entries are indicative, from public 2026 pages. See the full 89-row benchmark.
No. Meta grants it on notability and brand signals. Anyone selling a guarantee is misrepresenting what they control.
No. The API, templates, campaigns and calling all work without it. It affects how your name appears, not what you can do.
There is no published timeline. Some applications are decided in days, others take much longer or are declined.
Strengthen the weak signal, usually press coverage or web presence, then reapply later.
Independent press coverage in credible publications, alongside a verified business and consistent branding.
Explore more
The rest of the platform
Green tick checker
Score your readiness across six signals, free.
Open the checkerTrust
How WBIZ handles verification and consent.
See trustPricing
What the platform costs, tick or no tick.
See pricingCheck your readiness before you apply
The checker is free and takes a minute. Start there, then fix the weakest signal.