Audiences that stay current
A segment is a saved query. New contacts who match it join automatically, without a re-import.
A CRM That Speaks
WhatsApp Natively.
Every conversation writes to a contact record. Tags, custom fields and live segments keep that record useful, so a campaign audience is a query, not a spreadsheet you rebuild each month.
Live segmentsCustom fieldsConsent historyImport and export
Context in the chat
Agents see fields, tags, past campaigns and consent state next to the conversation.
Consent you can prove
Every opt in and opt out carries a source and a timestamp, kept for the record.
Segments
Build an audience once, use it forever
Combine tags, custom fields, conversation history and campaign behaviour into a segment, save it, and every campaign and automation can target it from then on.
Segments update as contacts change, so a “replied but did not book” audience is accurate the moment you open it.
- Unlimited tags with bulk apply and remove
- Typed custom fields: text, number, date, list
- Segments on behaviour as well as attributes
- CSV import with column mapping and dedupe
Segments11 saved
SegmentContactsTrend
Replied, not booked1,284+64
High intent buyers412+18
Opted out96—
Stale over 90 days2,207-140
Total contacts 18,904 · consented 17,84211 segments
How it works
From zero to live,
in four steps.
01Import or syncUpload a CSV with column mapping, or let conversations create contacts on their own.
02Define your fieldsAdd the properties your business actually uses, typed so they filter properly.
03Tag and segmentSave the audiences you send to again and again.
04Use them everywhereCampaigns, automations and reporting all read the same segments.
What is inside,
in detail.
Custom fields
Text, number, date and list properties, with validation on import.
Tags
Flat, fast tagging with bulk apply, remove and filter.
Live segments
Saved queries over attributes, tags and behaviour that stay current.
Consent log
Opt in and opt out events with source and timestamp per contact.
Import and export
CSV in with dedupe and mapping, CSV out whenever you want it.
Conversation history
Every chat, call and campaign against the contact, in one timeline.
Where rivals say no
The same feature,
across four platforms.
FeatureWBIZWATIInteraktAiSensy
Behavioural segments, not just tagsLimitedLimitedLimited
Typed custom fields with validationPartialPartial—
Consent event log with source———
Segment used by campaigns and automations alikePartialPartialPartial
Full export on any planHigher tierHigher tierHigher tier
Competitor entries are indicative, from public 2026 pages. See the full 89-row benchmark.
FAQ
Contacts and CRM questions
Anything missing, a founder will answer directly.
It is a conversation first CRM. Contacts, fields, tags, segments and history are all here, and the API pushes to your system of record if you have one.
Yes, by CSV with column mapping and duplicate detection on phone number.
Each contact carries opt in and opt out events with a source and a timestamp, and stop keywords cancel pending sends automatically.
Yes. A segment is a live query, so contacts join and leave as their data changes.
Yes, any time, on any plan.
Explore more
The rest of the platform
Campaigns
Point a broadcast at a saved segment and let it stay current.
See campaignsLead forms
Feed new contacts in from pages, ads and QR codes.
See lead formsAnalytics
See how segments behave over time, not just today.
See analyticsTurn your chat history into a usable database
Start free, import a list, and build the first segment you will use every week.